With over 30 years of experience Magnus is one of Sweden's leading specialists in social sustainibility for business.
My name is Magnus Berglund, and I am the founder of Accessibility Business. I have worked in the hospitality industry for more than thirty years. Since 2003, I have worked with accessibility within the social sustainability business area.
The work spanned a wide field where the issue of accessibility would become relevant and high on the agenda.
We built a unique standard where all hotels were given a unique profile on their websites with relevant information for guests.
For spreading the mindset throughout theorganization, we produced an internationally acclaimed training for all employees within the chain, (World Responsible Tourism Awards 2015) – accessibility must permeate all operations.
Today I work as a consultant in accessibility and offer advice on most things related to accessibility, because there is still a lot to do. I help companies and organisations adapt their operations to all guests — for those with some form of functional variation but also for an increasingly elderly population.
Of course, we want to be able to travel and experience things even when we are older and it doesn't have to be difficult.
I know how we can get there.
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Thanks to his many years of experience as Director of Accessibility at Scandic Hotels, Magnus has gained an unrivalled reputation for providing strategic advice and “best practise” approaches for delivering accessible and inclusive services in the tourism and hospitality sectors.
- Ivor Ambrose
Managing Director, European Network for Accessible Tourism
Magnus is a great professional with an enormous knowledge of accessible tourism due to his professional background.
During his presentation at the Congress organised by PREDIF in Palma, he provided clear and specific information in his explanations about tourist accessibility in accommodation, providing interesting and revealing concepts.
-Miguel Carrasco Hernández
Director técnicon del Área Accessibilidad Universal, Turismo y Cultura Inclusiva
